Online multi-attribute reverse auction model of shipping service considering shipper’s preference

doi:10.16411/j.cnki.issn1006-7736.2020.04.007

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Journal of Dalian Maritime University ›› 2020, Vol. 46 ›› Issue (4) : 51-57. DOI: 10.16411/j.cnki.issn1006-7736.2020.04.007

GONG Xiao-xing^*, LAN Jie-yuan, LIU Ya-zhi

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Abstract

In order to solve the problem of shipowner selection and shipper payment, an online multi-attribute auction model of shipping services was studied based on shipping e-commerce platform and considering the shipper's preference. Firstly, the shipper's ranking of different attribute weights was introduced, and a shipping service multi-attribute auction decision-making model based on the improved sum of squares of deviation was constructed to determine the shipowner who won the auction. The existing research only considered the maximum differentiation and ignored the shipper’s preference, which resulted in a big difference between the decision-making results and the actual situation.Secondly, the shipowner's equivalent bidding function was introduced to formulate the rule of taking the lowest equivalent offer as the transaction price, which could change the deficiency of the existing multi-attribute auction research,which took the shipowner's quotation as the income and can not realize the honest bidding.Finally, the results of several examples show that the multi-attribute auction model considering the preference of shipper is more practical and can be applied to the multi-attribute auction of shipping service.

Key words

shipping service / multi-attribute reverse auction / shipper’s preference / equivalent price / truth-telling bidding

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GONG Xiao-xing, LAN Jie-yuan, LIU Ya-zhi. Online multi-attribute reverse auction model of shipping service considering shipper’s preference[J]. Journal of Dalian Maritime University. 2020, 46(4): 51-57 https://doi.org/10.16411/j.cnki.issn1006-7736.2020.04.007

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