航运服务供应链中市场规模不对称时船公司的入侵和定价策略研究

展开
  • (上海海事大学 经济管理学院,上海 201306)
邓鸿林(1999—),男,硕士研究生,研究方向:航运和供应链管理。Email:2297943028@qq.com 汪传旭*(1967—),男,博士,教授,博士生导师,Email:cxwang18@aliyun.com

网络出版日期: 2024-04-09

基金资助

国家自然科学基金资助项目(71974123)

Encroachment and pricing strategies of shipping companies in the shipping service supply chain with asymmetrical market size

Expand
  • (School of Economics & Management, Shanghai Maritime University, Shanghai 201306, China)

Online published: 2024-04-09

摘要

考虑航运服务供应链中船公司之间市场规模的不对称,运用Stackelberg博弈理论,建立船公司和货代的三阶段顺序博弈模型,确定船公司最优入侵和定价策略,研究市场规模占比对船公司入侵决策和供应链成员定价决策的影响。结果表明:无论船公司是否入侵,更高的市场规模占比总是为船公司带来更多利润;当船公司市场规模占比高、船公司之间运输服务替代程度低和入侵成本高时,船公司不入侵反而获得更多利润;当托运人对船公司的渠道入侵偏好程度较高或较低时,入侵为船公司带来的收益更多。

本文引用格式

邓鸿林, 汪传旭 . 航运服务供应链中市场规模不对称时船公司的入侵和定价策略研究[J]. 大连海事大学学报, 2024 , 50(3) : 58 -66 . DOI: 10.16411/j.cnki.issn1006-7736.2024.03.007

Abstract

Considering the asymmetry of market size between shipping companies in the shipping service supply chain, by using Stackelberg game theory, a three-stage sequential game model between shipping companies and freight forwarders was established to determine the optimal encroachment and pricing strategies of shipping companies, and the impact of market share on shipping company encroaching decisions and supply chain member pricing decisions was studied. Results show that whether shipping companies encroach or not, the higher market share always brings more profits to shipping companies; when the market share of the shipping company is high, the substitution degree of transportation services between shipping companies is low, and the encroachment cost is high, the shipping company will gain more profits without encroachment; when the shippers have a higher or lower preference for encroaching channel, the encroachment will bring more benefits to the shipping company.

参考文献

 [1]刘志平,赵军帅,马滢,等.后疫情时代航运业的现状、风险与发展对策[J].珠江水运,2021,22:62-63.
LIU Z P, ZHAO J S, MA Y, et al. Status quo, risks and development countermeasures of shipping industry in the post-COVID-19 era[J]. Pearl River Water Transport,2021,22:62-63. (in Chinese)
[2]王禹.船公司成了有船的货代传统货代怎么办?[J].中国航务周刊,2021,44:23-26.
WANG Y. The shipping company has become a freight forwarder with a ship, what about the traditional freight forwarder?[J]. China Shipping Gazette,2021,44:23-26. (in Chinese)
[3]ARYA A, MITTENDORF B, SAPPINGTON D E M. The bright side of supplier encroachment[J]. Marketing Science,2007,26(5):651-659.
[4]YANG H X, LUO J W, ZHANG Q H. Supplier encroachment under nonlinear pricing with imperfect substitutes: bargaining power versus revenue-sharing[J]. European Journal of Operational Research,2018,267(3):1089-1101.
[5]CHEN J X, LIANG L, YAO D Q. Factory encroachment and channel selection in an outsourced supply chain[J]. International Journal of Production Economics,2019,215:73-83.
[6]ZHANG C H, LI Y T, MA Y. Direct selling, agent selling, or dual-format selling: electronic channel configuration considering channel competition and platform service[J]. Computers & Industrial Engineering,2021,157:107368.
[7]卢章平,丁凡.考虑电商平台和消费者渠道偏好的代工厂入侵策略[J].工业工程与管理,2022,27(04):107-114.
LU Z P, DING F. Encroachment strategy of contract manufacturer considering platform and customer channel preference[J]. Industrial Engineering and Management,2022,27(04):107-114. (in Chinese)
[8]WAN X, CHEN J, LI W. The impact of retail pricing leadership under manufacturer encroachment[J]. European Journal of Operational Research,2023,310(1):217-237.
[9]ZHENG S M, YU Y G. Manufacturer encroachment with equal pricing strategy[J]. Transportation Research Part E,2021,152:102346.
[10]HOTKAR P, GILBERT S M. Supplier encroachment in a non-exclusive reselling channel[J], Management Science,2021, 9(67), 5821-5837.
[11]LI T T, XIE J X, ZHAO X B. Supplier encroachment in competitive supply chains[J]. International Journal of Production Economics,2015,165:5031-5967.
[12]LI Z X, GILBERT S M, LAI G M. Supplier encroachment under asymmetric information[J]. Management Science,2014,60(2):449-462.
[13]YAN R L, CAO Z X, PEI Z. Manufacturer's Cooperative Advertising, Demand Uncertainty, And Information Sharing[J]. Journal of Business Research,2016,69(2):709-717.
[14]EDIRISINGHE N C P, BICHESCU B C, SHI X J. Equilibrium analysis of supply chain structures under power imbalance[J]. European Journal of Operational Research,2011,214(3):568-578.
[15]SUN X J, TANG W S, CHEN J, et al. Manufacturer Encroachment with Production Cost Reduction Under Asymmetric Information[J]. Transportation Research Part E,2019,128:191-211.
[16]WANG J R, ZHUO W Y. Strategic Information Sharing in A Supply Chain Under Potential Supplier Encroachment[J]. Computers & Industrial Engineering,2020,150:106880.
[17]MARUTHASALAM A P P, BALASUBRAMANIAN G. Supplier encroachment in the presence of asymmetric retail competition[J]. International Journal of Production Economics,2023,264:108961
[18]WANG J J, LIU J G, ZHANG X. Service purchasing and market-entry problems in a shipping supply chain[J]. Transportation Research Part E,2020,136(C):101895.
[19]ZHANG L H, ZHANG Y G, WANG S S. Ocean shipping company’s encroachment with outsourcing competition[J]. Transportation Research Part E,2022,167:102910. 
[20]XU L, SHI J, CHEN J H. Platform encroachment with price matching: introducing a self-constructing online platform into the sea-cargo market[J]. Computers & Industrial Engineering,2021,156:107266.
[21]ZHANG L H, LIU C X, ZHANG C, et al. Upstream encroachment and downstream outsourcing in competing shipping supply chains[J]. International Journal of Production Economics,2023,255:108655.
[22]HE P, HE Y, TANG X Y, et al. Channel encroachment and logistics integration strategies in an e-commerce platform service supply chain[J]. International Journal of Production Economics,2022,244:108368 

文章导航

/